Jason has been creating, implementing and optimizing B2B demand marketing programs for almost 25 years, for both early-stage growth companies as well as established global enterprises. Most recently, Jason led demand marketing for PwC’s Products and Technology group. Prior to that, he worked with demand-gen leaders ANNUITAS to help clients like Secureworks, PR Newswire, PerkinElmer and Schneider Electric create award-winning content and demand strategies.

As one of the first employees at Demandbase, Jason was a recognized thought leader, having developed account-based marketing (ABM) as a strategy, advocating for what was then a groundbreaking methodology. His expertise includes developing and optimizing lead management frameworks, content strategies, and data-driven marketing campaigns as well as startup marketing, team creation and MarTech architecture optimization.